Plastic-Free Pilipinas Digital Comms Workshop

About the Training

Digital campaigning utilizes technology to create change through emails and petitions on platforms such as Facebook, Twitter, Instagram, Youtube, and other apps. It involves the execution of a strategy across all the digital channels where the audience engages with a campaign (envi issues i.e. WTE, SUP,policy advocacy, elections)

The Digital Campaign training will help participants to improve their understanding of online tools and tactics used in digital campaigns. The training will also equip them with various approaches on how to take action on the insights gathered from digital platforms such as websites, online video/audio streams, email, online social platforms, online communities, online forums, blogs, webinars, online advertisements, online education and much more.

Objectives:

  • Become a more effective, strategic campaigner, organizer, and/or communicator through digital campaigns
  • Build more power in plastic solutions campaign
  • Deepen participants’ skill base quickly – beginner to intermediate
  • Join a community of peers advocating for real and sustainable solutions
  • Stay on the cutting edge of digital campaigning practice and developments
  • Join a growing group of digital campaigners on plastics and environmental issues

Participants

Aloja Santos
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
Goldie Bansi
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
Mildred Ollina
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
Susan
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
AJ
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
Cheryl Rosales
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
Merci Ferrer
War On Waste - Break Free From Plastic (WOW-BFFP) Negros Oriental
Adrian Wayne Amil
Fisherfolk
Marlon Inoferio
Fisherfolk
Lady Althea Castro
Zero Waste Youth Negros Oriental
Floyd Pinili
Zero Waste Youth Negros Oriental
Gemjoy Contiveros
Zero Waste Youth Negros Oriental
Julie
Zero Waste Youth-Looc Youth
Stephanie Santos
Zero Waste Youth-Looc Youth
Peter John Oso
Zero Waste Youth-Looc Youth
Aidalyn Arabe
Kawayan Collective/ #NoTo174Dumaguete
Rochelle Marie Remollo
Cuernos de Negros Mountaineers Club Inc. and Climate Reality Project
Romeena Balayo
Cuernos de Negros Mountaineers Club Inc. and Climate Reality Project
Christel Ann Auxtero
Mother Earth Foundation - Siquijor
Sherra Marie Cervantes
Mother Earth Foundation - Siquijor
Carl Banglos
Mother Earth Foundation - Siquijor
Jonah Mae Omandam
Mother Earth Foundation - Siquijor

Day 1

  • Introduction to PFP Campaigns: On incineration (Atty Gob)
  • Dr. Jorge Emmanuel to give local context of the incineration issue in Dumaguete
  • Review of previous sessions (Sonia)
  • Social Media 101 (EWC-Ryan) – tiktok, Twitter party, IG reels
  • Online Campaigning (GP-Jeff) – online petition, influencers, podcast, digital activism
  • Visual Communication (GP-JM) – infographics and others
  • Messaging and Call-to-Action (GAIA AP-Dan) – messaging per audience
  • Citizen Journalism: Digital/Mobile Photography (Geri)
  • Power of Stories (Coleen)

Day 2

  • Group site visit (dumpsite, market, boulevard) and photowalk
  • Group 1: Dumpsite and Market
  • Infographics and others
  • TikTok
  • Group 2: Dumpsite and Boulevard
  • Twitterstorm
  • FB stories
  • Preparation of output
  • Presentation of output and Critiquing
  • Closing: Continuing the work (Archie): FB messenger group
Dr Jorge Emmanuel
Silliman University
Atty Gob Limangohan
EcoWaste Coalition
Sonia Astudillo
GAIA Asia Pacific
Ryan Yurong
EcoWaste Coalition
Jefferson Chua
Greenpeace Philippines
JM Sagum
Greenpeace Philippines
Dan Abril
GAIA Asia Pacific
Geri Matthew Carretero
Plastic-Free Pilipinas
Coleen Salamat
EcoWaste Coalition
Archie Abellar
GAIA Asia Pacific